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Acquisition
Onboarding
Goals
Retention
Integrations
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Acquisition
Types of traffic sources
Position Decay attribution model
Why there are accounts with no signup interactions?
What is the performance of a marketing channel?
What are the paths that visitors go through during the sign-up process?
What traffic sources drive users to onboard or reach a specific goal?
What is the conversion of my signup process?
Why there are accounts with no traffic sources?
Onboarding
To find opportunities for onboarding optimization, ask and analyse this: "How are users converting during the onboarding process?"
How do emails influence users to finish the onboarding process?
What is user onboarding, and why is it important?
How do I know I’ve correctly defined my onboarding process?
What is the best moment to target users during the onboarding process?
How can you identify the actions that influence users to be successful during the onboarding process?
Is it a smart idea to reduce the Time to First Value at any cost?
Goals
goals = reaching certain stages of your app
How many accounts reached a specific goal?
How long does it take accounts to reach a specific goal?
Retention
What is the retention of the onboarded accounts?
Engagement scoring
Integrations
InnerTrends Client Side Tracking
Customer.io Integration
Customer.io Integration - API
Help Scout Integration
ClickBank Integration
Tracking code dependencies
Sparkpost Integration
Mandrill Integration
Cheddar subscription management integration
Mixpanel Integration
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Other support articles
Segmentation
Drill down - Find the users behind any number
Account-Based Analytics
KPI Conversion Targets
What is cohort analysis, and why is it important?
Anonymizing account data
Helpful Definitions
Compare data - file format