Mandrill Integration

Is Mandrill your transactional email service provider? Identify the impact of emails on different stages of the user life cycle: activation, retention and revenue.

Once the integration is activated, the following answers will be enabled in your account:

  • How are emails influencing users to reach a specific goal?
  • How are emails influencing users to finish the onboarding process?

If you have already integrated a payment processing provider or if you are sending payment events to InnerTrends, the following answer will also be enabled on the Innertrends platform:

  • How are emails influencing users to upgrade to paid plans?

Integration type: Server-Side

The data about the email interactions are sent server-side, in real-time, from Mandrill to InnerTrends the moment an email interaction is recorded (e.g received an email, opened an email).

Integration Method: Webhook

InnerTrends webhook endpoint:

https://babel.innertrends.com/mandrill?itk=YOUR_INNERTRENDS_TOKEN

Make sure to change ‘YOUR_INNERTRENDS_TOKEN’ to your project token. You can find your account token inside your InnerTrends account settings section.

Integration Details

After you log in to your Mandrill account, navigate to: Settings > Webhooks > Add a Webhook and fill in the form as shown in the image below using the above endpoint URL.

Collected data

InnerTrends stores the campaign name (and not the subject line) for each sent and opened email.

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