Why there are accounts with no traffic sources?

We can determine the traffic sources of an account only starting from the moment when the InnerTrends tracking was activated. 

Still, there are a few scenarios that might explain the lack of the traffic sources:

• Multiple accounts were created from the same browser (the typical scenario for test accounts) or by the same person (the typical scenario for the sales team that creates new accounts for their clients). In such cases only the first account gets the traffic sources attributed.
• Not all the signup actions are tracked by InnerTrends (check the Customer Journey Metrics section from the menu in order to see all the signup actions that are tracked)
• There might be other ways for users to create an account except those tracked by InnerTrends (like another platform, a 3rd party website/tool, a plugin, mobile app)
• The created account timestamp is sent by your platform in a wrong format.
• There was a tracking issue and we were not able to track the traffic sources of these accounts.

Please contact our support if you find something unusual and need to investigate more on this topic.