Is Postmark your transactional email service provider? Identify the impact of emails on the different stages of the user lifecycle: activation, retention and revenue.
Once the integration is activated, the following answers will be enabled in your account:
- How are emails influencing users to reach a specific goal?
- How are emails influencing users to finish the onboarding process?
If you have already integrated a payment processing provider or if you are sending payment events to InnerTrends, the following answer will also be enabled on the Innertrends platform:
- How are emails influencing users to upgrade to paid plans?
Integration type: Server-Side
The data about the email interactions is sent server-side, in real-time, from Postmark to InnerTrends the moment an email interaction is recorded (e.g.: received an email, opened an email).
Integration Method: Webhook
InnerTrends webhook endpoint:
Make sure to change ‘YOUR_INNERTRENDS_TOKEN’ to your project token. You can find your account token inside your InnerTrends account settings section.
When logged into Postmark, select the Server, the Message Stream, and the go to the Webhooks tab. Choose Add webhook and input your webhook URL in Webhook URL and then select the Delivery and Open checkboxes.